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John Fay
John Fay has been the Reds beat writer for the Enquirer since 2001. Prior to that, he served in a variety of roles for the Enquirer: backup Reds writer, UC beat writer, backup Bengals writer and as a general assignment reporter. He is a Cincinnati native and a graduate of Elder High School and the University of Dayton.

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Thursday, April 19, 2007

On tickets

Here's my idea for selling tickets: On Wednesday nights, have someone from the ticketing department head to Party in The Park on Yeatman's Cove with a roll of $5 tickets and a roll of $10 tickets. I'd bet they'd sell at least a couple of hundred. You've got a couple of thousand people with disposable income within an easy walk of GAPB.

But I agree with a couple of the posters -- you can do Great American relatively cheaply.

But the only marketing strategy that works consistently in Cincinnati is winning. Just look at the Bengals, UC and XU. When the Reds put together a winning season, they won't need 4 for $48 to break 20,000 in attendance.


at 12:26 PM Blogger jj4518 said...

I have been trying to find out about this "coupon code' is that is on the reds ticketing page. We live out of state so we thought it might be a local promotion but were checking to see if it was something we could take advantage of. We called the Reds. Nobody could give us a straight answer plus they were bordering on being rude. Maybe the public relations needs to be a little more friendly/available or at least be able to answer a simple question regarding tickets.

at 1:27 PM Blogger Colin said...

you hit the nail on the head: the formula is simple - produce a winner, and i'll pay to see them. you can't expect someone to pay money (although coming from Chicago I'll tell you it is very reasonable to pay to see the Reds play in Cincy) to watch a team that shows occasional flashes of brilliance, but usually ends up winning as many as they lose. when the Reds start winning consistently people will come. end of story.

at 1:57 PM Anonymous Anonymous said...

If they would least allow me to exit and re-enter so I could smoke, I would be at a lot more games. They could even charge around $3 for people to have a special stamp or wristband that would allow them the ability to go a special section outside the stadium to smoke. Let's say they could create $2500 worth of extra revenue per game. That equals up to ove $200k per year. If I can't fully enjoy myself at the game, I mays well watch at home.

at 3:32 PM Blogger ScottyJ said...

John, you used the correct term.....relatively. One family's "cheap" is another's "budget buster". I don't know about you, but if I'm going to the GABP, I want to maximize my enjoyment. I want to feel like I'm at the game.

Growing up, I sat in the red seats at Riverfront MANY times. There's a reason the upper deck and bleachers are referred to as "cheap seats". You're so far away from the action that the experience of being at the game is minimal at best.

Then if you want a dog, peanuts or maybe some Cracker Jack, the bill starts to pile up. Heaven forbid you want to enjoy a frosty one. A seven dollar beer ain't my idea of cheap.

Now, comparitively, it may cost less in Cincinnati that it does, let's say, in Chicago or St. Louis. That comparison is like picking between being shot or stabbed.....either way ya go, it's gonna hurt.

It most certainly is relative.

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