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John Fay
John Fay has been the Reds beat writer for the Enquirer since 2001. Prior to that, he served in a variety of roles for the Enquirer: backup Reds writer, UC beat writer, backup Bengals writer and as a general assignment reporter. He is a Cincinnati native and a graduate of Elder High School and the University of Dayton.

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Wednesday, April 25, 2007

Survey says. . . Reds fans are hard to please

I get a lot of email. But the email I got from the Northern Kentucky University today explains a lot of my other email.

I've always had the distinct impression from the emailers that fans generally hold the Reds to higher standard than the Bengals. I don't know if that's based on history or what. Case point: After the losses to Phillies Saturday and Sunday, a lot of people seemed convinced the season was over. Even though Tuesday's win put the Reds back at .500 and in second place with 142 games to go.

An online poll supervised by Dr. Aron Levin of NKU's marketing research department seems to support my theory. Here's what the university sent me:

An online poll on entertainment in Greater Cincinnati was recently conducted by Northern Kentucky University.

Three questions from the survey were posed to respondents about the Bengals v. the Reds.

--When questioned about team preference, 15% of Greater Cincinnati residents categorized themselves as diehard Bengals fans, 10% as diehard Reds fans.

--When questioned about team performance, 40% of Bengals fans reported being satisfied with the team's 8-8 performance last season. Only 20% of Reds fans were satisfied with the team's 80-82 season last year.

With these results you'd think that respondents would choose Cincinnati as a football town. not so.

--When forced to make a choice between baseball or football: 46% stated that Cincinnati is a baseball town, 38% said Cincinnati is all about football and the remainder had no opinion.

Methodology: 796 residents of Greater Cincinnati (including N. Ky. and Dearborn County, Ind.) were surveyed online during March. Respondents were over 18 years old. Margin of error +/- 3.5%. The study was supervised by Northern Kentucky University Associate Professor of Marketing Dr. Levin, director of NKU's Marketing Research Partnership Program.


5 Comments:

at 2:35 PM Anonymous Anonymous said...

Cincinnati IS NOT a baseball town. If it was a baseball town, why does it always rank near the bottom in average attendance per team.

Yesterday a St. Louis team that was 1-6 at home drew 42,309 on a Rainy Monday night. Even if the Reds won the world series, they would not be close to those numbers for a weeknight game with bad weather. St Louis is a true baseball town.

I think Cincinnati is more of a football town, it's just been kept hidden all those horrible years. It seemed that the town rallied around the 88 Bengals more so than the 90 Reds.

 
at 2:49 PM Blogger Scott said...

Those are different things. People associate Cincinnati with Reds baseball, but are more likely to personally prefer NFL football. No surprise considering the meteoric growth of the NFL in ratings and gate receipts in teh past 20 years.

 
at 6:15 PM Blogger Pat said...

St. Louis isn't a regional market like cincinnati where fans come from dayton, columbus, louisville and other cities.

And St. Louis is the ultimate baseball town, so you really shouldn't compare the two.

cincinnati is a baseball town, just not as much as other towns might be.

pat

 
at 6:29 PM Blogger Chris at Redleg Nation said...

I'd like to see those numbers normalized to account for the nationwide preference for the NFL. As Scott alludes to, the NFL dwarfs every other pro sport (we've been hearing draft talk for a month, during NBA playoffs and baseball's opening). I'm not as interested in what Cincinnati fans prefer, but in how their preferences compare to the rest of the country.

 
at 5:34 AM Anonymous PaulS said...

I'd also be interested to see how the numbers for Cincinnati compare to another city's. It's hard to interpret the numbers when you do not have a basis for comparison.

 
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