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John Fay
John Fay has been the Reds beat writer for the Enquirer since 2001. Prior to that, he served in a variety of roles for the Enquirer: backup Reds writer, UC beat writer, backup Bengals writer and as a general assignment reporter. He is a Cincinnati native and a graduate of Elder High School and the University of Dayton.

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Tuesday, November 6, 2007

WLW, Reds agree

The Reds and WLW agreed to five-year deal. This is new in the sense that Reds will sell most of advertising. The release:

The Cincinnati Reds and 700 WLW Radio have agreed to terms on a 5-year contract extension through the 2012 season. The previous contract expired after the 2007 campaign.

WLW Radio has been the club's radio rightsholder since 1969. The Reds Radio Network is one of the largest in professional sports, with 46 affiliates in 6 states, and each season broadcasts a minimum of 18 spring training games and all 162 regular season games.

"WLW Radio and the Reds have been linked together for almost 40 years, and our fans are passionate about both," said club President and Chief Executive Officer Bob Castellini. "We're excited about continuing one of the best broadcast partnerships in sports."

Under the new agreement, the Reds will sell all but 1 minute of the in-game, 1 minute of the pre-game and 1 minute of the post-game advertising. WLW and the Red will split the inventory for Hot Stove League shows.

The Reds will retain their control over the hiring of broadcasters.


4 Comments:

at 3:47 PM Anonymous Anonymous said...

John:
In the previous deal, did WLW sell all the ads? Also, I would be curious to know if you can explain how the Reds selling most of the ads will impact team revenue.

Thanks.
Jason in Lexington

 
at 4:23 PM Blogger Chris at Redleg Nation said...

Presumably, this means that WLW will be paying much less in rights fees. The question is whether this was their idea or the Reds'.

 
at 4:31 PM Anonymous Anonymous said...

john i know this is totally off topic but espn just announced the nl gold glove winners and you shed some light on how orlando hudson can win it over brandon phillips hudson missed the end of the year and didnt play as much as brandon and they still give it to him its ashame how just because cincy is not a good team everyone just ignores anything neone on the team does brandon phillips is the best 2nd baseman in the nl hes got the best d and one of the best bats but because he plays in cincy he gets no reconition

 
at 9:09 PM Anonymous Joe said...

John, I would like to know how this WLW deal stacks up compared to similar markets. Perhaps you could interview noted Baseball Economist Andrew Zimbalist on this since this isn't something Paul Daugherty could write about or speak about because of his obvious conflict of interest. Also, do you think the Reds retaining rights to sell ads is to maintain more control over their situation? My guess is that Reds ownership doesn't trust that Zoo mentality over at WLW. Sorry Daaaaaryl Paaaaarks.

 
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