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John Fay
John Fay has been the Reds beat writer for the Enquirer since 2001. Prior to that, he served in a variety of roles for the Enquirer: backup Reds writer, UC beat writer, backup Bengals writer and as a general assignment reporter. He is a Cincinnati native and a graduate of Elder High School and the University of Dayton.

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Wednesday, October 10, 2007

UC v. OSU -- as it relates to the Reds

You probably know by now that Tony LaRussa wants to wait until the Cardinals name a GM before making his decision, and that LaRussa's name was linked to the New York Yankees job.

How that relates to Reds' job I can only guess.

So I thought I'd weigh in on the UC-OSU football debate, as it relates to the Reds. I wrote an column a year or so ago, saying the Reds' most effective marketing plan would be winning. The fact that the Bearcats are the hottest ticket in town proves that. And it proves how quickly things can turn around.

Last year's Louisville-UC game was on ESPNU or ESPNX or ESPNZ. Whatever it was I didn't get it through Time-Warner. (What's the Springsteen song "60 Channels and nothing on?" 200 channels and nothing on. But I digress). So I went up to Champions to watch. There were probably 35, 40 people in the place. It was a 3:30 start. As memory serves, about four of us were watching the UC game. Everyone else was watching Ohio State play Michigan State.

That will not be that case this Saturday. Most of TVs will be on UC and everybody will be watching.

It wasn't UC's slick marketing plan that turned that around. It was winning.


at 9:41 AM Anonymous Anonymous said...

The song is 57 CHANNELS AND NOTHING ON. I was just listening to it yesterday on the way home

at 10:40 AM Anonymous rickNmd said...

I was looking on the TV schedules last night for the UC-UL game and they said ESPNU, so I'm hosed anyway. I hope this is wrong--the schedule and the hosing.

at 11:24 AM Anonymous Anonymous said...

Winning puts the fannies in the seats! I already miss the UC days of sitting where I wanted with plenty of room all around, kind of like the Reds after Opening Day.

at 12:18 PM Blogger Adam said...

Amen, John. Couldn't say it any better. I hope management realizes that.

at 12:32 PM Anonymous Anonymous said...

In terms of talking about the Reds performance and attitude of management/marketing, if we want to quote Springsteen songs of that era how about "This is a Song for the Souls of the Departed?"

at 1:26 PM Blogger unblogger said...

Winning not only creates more fans, it creates more money, which smart ownership can put back into the team to maintain a winning tradition, which enables teams to have off years without losing the fan base.

Also, the Rockies and Diamondbacks will now be getting close to $10M extra revenue by being in the playoffs from the extra games played.

So when Carl Linder wondered why so many people who worked for the Reds were so obsessed with winning, this is why.

Winning =Money

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